Brand Philosophy
PERCENDI is a Seoul-based special-care beauty brand built around one fundamental question: Can daily care create a visible change?
Rather than focusing on ingredient trends alone, PERCENDI believes that meaningful results come from delivering carefully selected ingredients at sufficient concentration and density — and using them consistently as part of a daily routine.
Its philosophy is summarized through the brand message, “Experience the UNREAL EFFECT.” PERCENDI places results at the center of product development, creating concentrated solutions for specific concerns instead of taking a one-formula-fits-all approach.
This philosophy extends beyond facial skincare to one of the brand’s key areas of focus: scalp and hair care. Recognizing that healthy-looking hair begins with the condition of the scalp and roots, PERCENDI approaches scalp care with the same high-density, treatment-oriented mindset used throughout its product range.
The result is a routine designed not simply to coat the hair, but to care directly for the scalp — combining concentrated ingredients, targeted delivery technology, and an applicator engineered to make consistent scalp care easier.
Main Product: Brush Touch Scalp Tonic Ampoule (80ml)
The Brush Touch Scalp Tonic Ampoule is PERCENDI’s signature scalp-care treatment, developed to help alleviate symptoms of hair loss while improving the overall condition of the scalp and weakened hair roots.
Its formula brings together key scalp-care ingredients including Caffeine, Panthenol, Menthol, and Niacinamide, supported by PERCENDI’s use of Exosome and Transfersome delivery systems.
Rather than relying on the formula alone, PERCENDI has also redesigned the way a scalp ampoule is applied. The bottle is equipped with a distinctive 38-point brush applicator, allowing the product to reach the scalp directly while distributing the formula through the hair in a simple brushing motion.
This combination of formula, delivery system, and physical application turns scalp treatment into an easy daily ritual rather than an occasional intensive treatment.
Key Ingredients & Scalp Care
Caffeine is one of the formula’s central scalp-care ingredients. Frequently used in products designed for thinning or weakened hair, caffeine helps support a refreshed scalp environment and complements routines focused on maintaining stronger, healthier-looking hair.
Panthenol, also known as Provitamin B5, provides moisture and conditioning care. As dryness and scalp discomfort can affect overall scalp condition, panthenol helps maintain softness and hydration.
Menthol delivers an immediate cooling and refreshing sensation, making the ampoule particularly pleasant after cleansing and leaving the scalp feeling fresh and revitalized.
Niacinamide complements the formula with its skin-conditioning and barrier-supporting properties, helping maintain the overall condition of the scalp.
Together, these ingredients create a formula that goes beyond a simple hair tonic. The focus is on caring for the scalp, roots, hydration, freshness, and visible signs associated with weakened hair as one connected system.
Exosome & Transfersome Delivery
One of the defining characteristics of the Brush Touch Scalp Tonic Ampoule is PERCENDI’s emphasis on ingredient delivery.
The formula incorporates Exosome and Transfersome technology, which the brand uses as part of its approach to delivering concentrated scalp-care ingredients more effectively across the scalp.
This reflects PERCENDI’s broader philosophy of high concentration and high density: selecting functional ingredients is only one part of effective care. How those ingredients are delivered and how consistently consumers can use them are equally important.
For PERCENDI, effective scalp care therefore comes from three elements working together:
Concentrated ingredients, targeted delivery, and consistent application.
38-Point Brush Applicator
The product’s most immediately recognizable feature is its built-in 38-point scalp brush.
Traditional scalp tonics often rely on sprays or narrow nozzles, which may leave part of the formula on the hair rather than directly on the scalp. PERCENDI’s brush design allows users to apply the ampoule while combing across the scalp, helping distribute the formula evenly through targeted areas.
The brush also makes it easier to incorporate scalp care into an existing grooming routine. Instead of applying the formula and spreading it separately with the fingers, users can simply brush the applicator through the scalp.
This practical design is particularly important for a product intended for regular, long-term use. PERCENDI’s philosophy emphasizes that visible change develops through routine, so making treatment easy to use is part of the product experience itself.
Texture & Experience
The Brush Touch Scalp Tonic Ampoule is designed as a leave-on scalp treatment that can be incorporated into both morning and evening routines.
After shampooing, excess moisture can be gently removed before brushing the ampoule evenly across the scalp. Areas where the hair appears thinner or where additional care is desired can be treated more thoroughly before drying and styling as usual.
Menthol gives the scalp an immediate cooling sensation, creating a fresh and clean experience during application. Combined with the integrated brush applicator, the product feels closer to an at-home scalp treatment than a conventional dropper-style ampoule.
Its 80ml format, together with a refill option, further reinforces PERCENDI’s intention for the product to become part of a continuous scalp-care routine rather than a short-term treatment.
Benefits & Suitability
The Brush Touch Scalp Tonic Ampoule is designed for users looking to introduce more intensive care into their daily scalp routine. It is particularly suitable for:
Hair-loss symptoms and increased shedding, for those seeking a functional scalp-care product designed to help alleviate symptoms associated with hair loss.
Weak or visibly thinning hair, especially in areas where the roots appear less dense or lack strength.
Dry or uncomfortable scalp, benefiting from moisturizing and conditioning ingredients such as Panthenol and Niacinamide.
Scalp in need of refreshing care, with Menthol providing a cooling and revitalizing sensation during application.
Consumers who find conventional scalp tonics inconvenient, thanks to the integrated 38-point applicator that allows the formula to be applied directly while brushing through the scalp.
Rather than positioning hair care as something that begins with the strands, PERCENDI takes a scalp-first approach — caring for the environment from which healthy-looking hair begins.
The PERCENDI Approach
The Brush Touch Scalp Tonic Ampoule captures what PERCENDI stands for: specialized care, high-density formulations, purposeful delivery, and consistency.
The brand does not treat scalp care as an occasional extra step. It turns it into a daily ritual — combining Caffeine, Panthenol, Menthol and Niacinamide with Exosome and Transfersome technology and a uniquely designed 38-point brush applicator.
The goal is straightforward: make intensive scalp care effective enough to matter, yet simple enough to use every day.
Because for PERCENDI, visible change is not created by one application.
It is built through the routine.
Experience the UNREAL EFFECT — from scalp to hair.
