A skin care brand that specializes in soothing made with Eoseongcho extract
Main product : Anua Eosungcho 77% Soothing Toner
-Accumulated sales exceed 3.7 million bottles
-Korean beauty shop 'Olive Young' 2023 Awards (for the third consecutive year)
-Korea's No. 1 Shopping Mall 'Naver'
-Korean beauty review site "Glow Pick" Awards
Anua carefully selects the most effective natural ingredients and dermatological components for the skin. By incorporating a high concentration of natural ingredients that work most effectively for my skin concerns and adding dermatological components to enhance the efficacy of these ingredients, Anua creates products. Anua always considers the optimal concentration of natural ingredients that the skin can absorb, identifies dermatological components that aid in achieving faster results, and continuously strives to find the perfect balance between these two components.
All products available for sale from Anua have successfully passed regular NPS* tests conducted with external experts and actual customers before their release. Even after the launch, ongoing review monitoring and additional NPS tests with purchasing customers are conducted, reinforcing confidence in the product's efficacy.
Furthermore, Anua's new products must undergo clinical testing by reputable institutions before being released. As a result, an average of 2,160 hours is invested in the validation process for each product, ensuring that it effectively addresses various skin concerns."Anua presents a diverse lineup tailored to various skin concerns. Offering a product lineup with specialized ingredients based on individual skin concerns, Anua suggests a simple yet highly effective solution to be used in both morning and evening skincare routines.
Anua avoids ingredients that may cause irritation, dryness, or worsen the skin condition. Insisting on using only gentle ingredients that the skin desires, Anua ensures a comfortable and soothing effect on all skin types.
